Pengaruh Marketing Mix Terhadap Keputusan Memilih Perguruan Tinggi
نویسندگان
چکیده
The purpose of this study was to examine and analyze the effect marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7). overall (simultaneous) on student's decision choose Bogor Unity IBI campus. This uses primary data through a survey 97 active Unit students in even semester 2019/2020 academic year. collected is processed analyzed using SPSS software. From results indicate that; (1) Product has positive significant students' decisions at Kesatuan Bogor; (2) no Unity; (3) does not affect (4) student Bogo; (5) have (6) (7) (8) Overall variable X (marketing mix) 77.1%.
 
 Keywords: product, price, place, promotion, people, process,
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ژورنال
عنوان ژورنال: Jurnal analisis sistem pendidikan tinggi Indonesia
سال: 2022
ISSN: ['2580-5339', '2620-5718']
DOI: https://doi.org/10.36339/jaspt.v6i1.628